The Solution Discovery Platform
Lead Product Designer
June 2021 - present
Expected V1 launch July 2022
70% of my job is designing every design flow given to me by our CTO, and 30% is conceptualizing the visual story of a process/product that has yet to exist in the world. I've broken up my work at SameSide into three phases & requirements below. The true reality of creating a product from scratch is that its direction changes every week if not day, but what defines
Phase I || Finish & send off the MVP
TimelineJune - Dec 202
Create a basic style guide and design/spec responsive design flow of our MVP.
Phase II || Creating a beta product
Phase III (current) ||
The reality of today's B2B marketplace is that it is just as complicated to buy as it is to sell. With this same challenge there is equally the outdated language and experience of "buying" and "selling". What if we created a modernized and smart ecosystem to help young professionals and experts to solve problems like retention rate or workplace diversity in a single, dynamic space? Gartner reports that 79% of buyers take longer than 3 months to evaluate, select, and purchase software. Consider the general market productivity gains when we get this to 80% under 2 months. We are attempting to do solve this at SameSide and I am visualizing that solution.
We are currently transitioning dev teams so our head of product and I designed a demo powered by Webflow, showcasing our solutioning experience.The demo was created over a 2 week sprint to maintain the momentum of investor funding. While you can view our MVP/beta product to the right, our updated V1 product will be fully functioning and up by the end of June 2022.
Defining our style: simple, honest, dynamic
When I came into this project in the Fall of 2020, I was tasked with designing a standard system around our style and voice.
At the time, our MVP had only 3 core flows so developing a whole system was unnecessary. I started us with a basic style guide of icons, type,