I love the mix of design and experimentation—digging into user research, building systems in Figma, and running frameworks like ICE prioritization to figure out what really moves the needle. I’ve also helped shape how our team works, including co-developing a three-tier CRO model that made our services accessible to both startups and enterprise clients.
What I'm passionate about on the side
Outside of work, I co-run a sandwich pop-up with friends and I’m building an interactive map of lesbian history in San Francisco. Both projects keep me close to community and creativity, and push me to think about design in ways that are playful, thoughtful, and human.
CV
2023 – Present
Tinuiti
UI/UX Design Lead
Currently leading the UX strategy and research for D2C and B2B partnerships in collaboration with internal go-to-market, product, and creative strategy teams. Building an internal page template tool through Plasmic with our lead engineer, expanding services to 20+ clients.
Previously worked as a Senior UX/UI Designer, partnering with engineering and product teams across 15+ partnerships to optimize A/B/n testing strategies. Designed and implemented pages that reduce CAC up to 50% and boost conversion through new and existing funnels.
2022 – 2023
Moongrove
Product Designer, Contract
Translated AI research into self-service MVP, acquiring 42 customers and $50K ARR in 4 weeks.
2021 – 2023
SameSide
Product Designer, Contract
Defined journey maps of two key personas to shape four high-value features of MVP, enabling $500K investor funding.
2021 – Present
Additional Experience
Freelance UX/UI Designer & Consultant
Clients include Manhattan Venture Partners (VC/finance) — strategy decks, web design — andHuddle (tech/product) — UX/UI and product design on cross-functional teams, along with UX audits and branding projects for startups.
